Breast cancer is the most common form of cancer in the world; second only to Lung cancer and so what is imperative is that awareness about this common but pernicious cancer be spread, in terms of preventive measures, early detection, cures and therapeutic options.
So twenty five years ago, an initiative to spread awareness of this form of cancer for an entire month was started under the auspices of the National Breast Cancer Awareness Month, which is this year Celebrating 25 Years of Awareness, Education, and Empowerment.
It is the aim of this organization to promote breast cancer awareness, make available facts and information about the disease, and provide greater access to screening and diagnostic services.
Programs to educate women about breast self exam the importance of undergoing regular mammograms and giving information about incidences of reappearance of the cancer are some of the activities of this site.
Though it is this month that is in particular important for disseminating information about breast cancer the official web site is a all year round resource for everyone who is in any way associated with breast cancer or anyone who simply wants to make themselves more aware of this cancer.
Patient services include resources for the newly diagnosed, for survivors, FAQs, patient assistance and even recipes! Disease information about breast cancer, inflammatory breast cancer, male breast cancer, metastatic and other breast cancer, trails and detection as well information about screening and mammography is also offered.
If one is interested in helping or being associated with the organization you can become a program leader, or work to help with the cause it promotes.
The color pink has also now come to be associated with Breast cancer awareness; and pink merchandise has become trendy way to spread awareness. What is important to note is, however that not all the websites claiming to sell you ‘pink merchandise’ are making any contribution to the cause of spreading awareness.
If the aim of one’s purchase is simply to buy a gift for someone then you don’t really need to check, but if the aim of purchase is that part of the proceeds from the sale will go to a breast cancer related cause, then it is required that one verifies the credentials of the seller.
While some pink products make no claim to contribute to the cause there are others who do, so look out for the appropriate affiliation or donation pledge or disclaimer.